Prodigal AINotice the Pattern

Zapier Webhook Manager

Connect Base44 events to Mailchimp automation

Zapier Webhook URL

Your main Zapier webhook endpoint - all events will POST to this URL

Setup Instructions:

Go to Zapier.com and create a new Zap
Select trigger: "Webhooks by Zapier" → "Catch Hook"
Copy the webhook URL Zapier provides and paste it above
Click "Test Webhook" below to send sample data
In Zapier, wait for the test data to appear, then continue setup

New Lead Captured

Fires when a new lead enters their email (exit intent, homepage, etc.)

Lead Entity

On Create

Sample Payload (JSON):

{
  "email": "user@example.com",
  "persona": "leaders",
  "source": "exit_intent_starter_guide",
  "created_date": "2025-01-10T10:00:00Z"
}

Mailchimp Action:

Add to "Leads - Not Yet Users" audience → Trigger welcome sequence

Open Zapier Dashboard

Implementation Guide

How to Connect These Webhooks:

In Zapier: Create 5 separate Zaps (one for each webhook endpoint)
Trigger: Set each Zap to "Webhooks by Zapier" → "Catch Hook"
Filter: Add a filter to identify which event type (use `webhook_name` field)
Action: Connect to Mailchimp:
- "Add/Update Subscriber" for audience management
- "Add Tag" for segmentation
- "Start Automation" for email sequences
Test: Use the "Test Webhook" buttons above to send sample data

Next Steps After Setup:

✅ Configure Mailchimp audiences (see Mailchimp tab)
✅ Create email sequences in Mailchimp
✅ Add UTM tracking to all email links
✅ Monitor webhook success in Zapier dashboard